While The Ordinary’s website offers clear information and a clean aesthetic, its layout could benefit from enhanced organization. Key issues included misaligned sections and under-emphasized product displays, making it harder for users to focus on the products themselves. Despite their unique offerings, their products didn’t visually stand out as much as they should, impacting user navigation and engagement.

To amplify The Ordinary’s product focus, I reorganized the site’s sections for better alignment and flow, making product displays more visually prominent. Through strategic adjustments in layout and design, each product now stands out, drawing users’ attention right where it matters. This redesign not only enhances user experience but also strengthens brand impact, ensuring The Ordinary’s high-quality products take center stage.